18 Aug Nasheman x Sustainable Development Goals
We work with the home-based women workers of Hunar Ghar Welfare Organization, providing them with a job, and empowering them with a sense of independence and self-sustenace. We also work with various male artisans across Khairpur, Hala, Mitiari and Bhuleji in Sindh, Pakistan, for the weaving of our sustainable Khais and Susi fabrics, as well as hand-dyeing & block-printing techniques. We do not discriminate between either gender and ensure equal opportunities & fair wages for all.
By working with artisans across rural communities in Pakistan, we are not only preserving their crafts, but also providing them with employment opportunities that help them sustain their livelihood. Through a fair-trade model, we neither set nor bargain on price points – ensuring that each artisan earns a living wage while working under safe & comfortable conditions to produce the highest quality of sustainable fashion garments.
We operate on a slow-fashion model by only producing 2 collections per year, compared to 52 seasonal collections of a mainstream, mass-market fashion model. This is because we produce clothing that is timeless, discouraging over-consumption by the means of shopping on a regular basis to expand our wardrobes. Knowing that 70% of global purchases are done at a discount, we choose not to partake in any sales or mark-downs because we believe in the value of our product. This aids responsible consumption that is not harmful to society or the environment.
The fashion industry is highly detrimental to our planet and its resources. At Nasheman, all our garments are ethically made using organic cotton and natural vegetable dyes, having a significantly lower carbon footprint compared to synthetic materials and dyes. When washed, these clothes would not release any micro-plastics that could contaminate our waterways. Additionally, we combat waste by upcycling it in 4 different ways so that it doesn’t end up in landfills or pollute our oceans.
Nasheman works with the Olive Ridley Project, an organisation that protects marine life in the Indian Ocean through the removal of ghost nets (more commonly known as fishing nets). If left in our seas, they would not only harm sea creatures, but also affect the ecosystem of fisheries and impact our shorelines. Abdul Rehman Goth, a centuries-old fishing village locally known as “Bhuleji” is where we upcycle these ghost nets into colorful accessories. We also discourage the use of plastic bags by providing reusable tote bags, made of upcycled rice sacks.
We believe that if every business today worked towards at least one of the 17 Sustainable Development Goals set by the United Nations, we could certainly achieve a better future for ourselves and generations to come.